Being able to collect information and send to the client instantly allows the client to get a feel for what is going on in the field without having to go out themselves.

Information on new products or offers from competitors can be fed back to the client with product features, benefits and prices.

This helps the client compare their products with the competition and makes them aware of potential threats. If a threat is established, the client can evaluate and make an informed decision of how best to maintain a competitive advantage, achieving the best possible results without affecting profit margins.

It’s important that competitor information is accurate and is kept up to date, so our preferred method is to send competitor feedback reports from in store using mobile technology.

This speeds up the process for the client, but it also helps staff because they don’t need to go back to the office and type up notes and figures from a store visit.

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