Sue’s put together some tips on getting more information out of people when you’re marketing products in store.

Here’s the video:

And as ever, here are the notes in case you can’t view the video:

Hi, I’m Sue Abbiss from Beyond The Box, I’m a Field Marketing Manager. I’ve spoken about top tips for sales, and we mentioned open questions, so I’m going to talk a little bit about that.

Open questions require an answer, not just yes or no, so who, what, where, why, when.

If you were to ask a closed question for example “did you go to the pictures last night?” you would get a short yes/no answer. If you were to say “where did you go last night?”, they might give you more information.

So just remember, a good sales tip - use open questions - who, what, where, why, when - to gain information.

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This entry was posted on Wednesday, March 26th, 2008 at 5:52 pm and is filed under Sales, Retail, Tips, Communication skills, Field Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.