Field merchandising can take on many forms, but predominantly merchandisers make sure stock is available and well placed on the shop floor for the consumer to see. Merchandisers can check stock levels by checking the store systems, make sure all products are placed out on the shop floor, or by going into the warehouse and unboxing products if necessary. Once the product is on the shop floor, a merchandiser will make sure that the product is placed in the best possible vantage point, make sure all POS is correctly placed and that the product is clean and tidy. So it will be the first product the customer will see when entering the store, and if the product looks good, customers are more likely to buy that product.

Share This

This entry was posted on Monday, February 25th, 2008 at 11:32 am and is filed under Merchandising, Marketing Material, Retail, Corporate Gifts, Promotional Activity, Field Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.