Sean describes how to increase sales at point of purchase:

Here are the notes to go with the video:

5 tips on how to produce successful point of purchase solutions

1. The first thing you need to do is check the compliance issues of the stores that you’re citing your displays within, check the criteria because they vary form one outlet to the next. Secondly, undertand the target audience. Understand and research them thoroughly.
2. Secondly, understand the target audience. Understand and research them thoroughly.
3. Thirdly, make sure you that you portray a clear brand message with the display that you design. Make sure you put over the essence of the brand correctly and that it’s clear and to the point.
4. Forth, simplicity of design. Make sure the design of the unit or point of sale display is simple, they are by far the most successful units in store. Don’t make it too complicated because it won’t work. Keep the wording to the point. Make it simple and clear. Use pictures because people won’t always read it.
5. Finally, allow time for mishaps. Because when you’re developing something bespoke, even though you may have prototypes signed off, there’ will always be something that could crop up during manufacture.

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This entry was posted on Wednesday, February 13th, 2008 at 7:23 pm and is filed under Merchandising, Sales, Retail, Tips, Promotional Activity, Field Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.