What Does Field Marketing And Merchandising Entail? (Video)
January 31st, 2008 by Katrina GallagherHere Christine explains what is involved in Field Marketing and Merchandising:
As ever, here are the notes to go with this video in case you are unable to watch the video:
What Does Field Marketing And Merchandising Entail?
It’s all about increasing sales. A field training and merchandising team will do that by encouraging the store to increase the number of units sold, or raising the average selling price.
To do this effectively, you have to make sure that the stock is
- out on display
- positioned in an eyecatching location
- merchandised correctly with point of sale materials
This is so the customer can see any offers, see the price correctly, and gain information about the product.
If the product needs some involvement from a sales person - i.e. it’s not as simple as the customer selecting an item off the shelf - you would ensure that the sales person is up-to-speed on the product. Meaning they understand the product and have confidence to sell it.
To build this confidence, we would train the staff, show them how to use the product and introduce some key selling skills.
This leads to more sales for the retailer and in turn the manufacturer… so overall everybody wins!
