January 25th, 2008 by Christine Knott
- It is imperative you try to record the details of anyone visiting your stand
- Worst case scenario, have something for them to take away that will retain their interest with an invitation to call you.
- Put the photographs of the people manning the stand on the literature you are handing out so they have something to jog their memory when they get back to their office. Remember they will be taking several pieces of literature home, help them to remember you.
- Record details of everyone visiting with their area of interest and contact details and their preference to when they receive a call from you
- Follow up the calls within a few days of the exhibition finishing.
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on Friday, January 25th, 2008 at 2:47 pm and is filed under Exhibitions, Event Planning, Tips, Promotional Activity, Field Marketing.
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