• Open questions i.e. start with Where, What, How, When, Why Who. Open ended questions require information in the answers and they will help you engage in conversation

• Start with friendly easy questions ‘Hi how are you enjoying the day?’, ‘Where have you traveled from today’?

• Lead into questions about them. ‘What line of business are you in’? ‘What do you do there’?

• Gradually lead into the product group/service you are representing. ‘How many times a year does your company get involved with ………………..’?, ‘When did your company last…………………..’?

• Get them drawn into your stand as you speak to them. Use your body language to do that or show them something on display – brochure, samples etc. The more people you have on your stand the more you will attract because your stand appears to be busy.

• If you are to busy to talk to someone who has walked onto your stand, Make eye contact smile and explain you twill be with them. Try to get to them ASAP if only to secure their details. E.g. ‘Hi, I won’t be a minute can I ask you to fill in the …….(competition, enquiry form, whatever you have produced to record their details), or ask them for a business card

• Create interaction where possible with samples and catalogues

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This entry was posted on Friday, January 25th, 2008 at 2:34 pm and is filed under Exhibitions, Event Planning, Tips, Promotional Activity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.