Exhibiting at a show can be great for generating new business, but it’s a large investment in time and money, so you’ve got to make the most of it!

This is the first in a 3 part quick tip series which will help you prepare and manage an exhibition stand. This first post will give you some ideas about how to get people over to your stand.

• Hold prize draws - this can generate interest and allows you to collect contact details of people interested in your field.

• Free ‘stuff’ - your visitors can take home something with your brand and contact details that they will keep longer than a business card.

• Enticing stand display - make your purpose clear, and portray a professional image.

• Open friendly staff - make sure you staff your stand with people who are approachable and happy to help.

• Someone in the hall encouraging them to visit - don’t restrict yourself to your allocated corner.

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This entry was posted on Friday, January 25th, 2008 at 9:35 am and is filed under Exhibitions, Event Planning, Tips, Promotional Activity, Field Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.