New Training for the Hoover Field Marketing Team
November 28th, 2007 by Sue AbbissAs the field marketing manager, I’m responsible for the training of the field teams. I was down at Hoover head office a few weeks ago training the field team on the ‘built in’ range. The team had little experience with this product range, so it was back to basics.
I find if you train on the basics, so that the trainers have a good understanding of the product range and the differences within the range, the features and benefits are more easily understood. For example when explaining the features and benefits of the ovens, the trainers need the background knowledge of the different types of cooking modes, how the different ovens work, what type of food is best cooked in which oven and who would find this type of cooking method useful.
All the trainers said that they found the training beneficial and that they enjoyed the 2 days. It has given them the confidence to ‘go out there’ and train the staff in store on the new product range.
