• Awareness - The most important part of the Product Training role is to make sure staff are aware of any new and existing product. If they don’t know the product is there - they can’t possibly sell it.

• Confidence - If sales staff have had training on a product they will feel more confident in selling it to the customer. By letting staff try, touch and feel the product it also gives them more confidence to sell.

• Knowledge - Training staff on features and benefits help them to understand the products and helps them to find the best possible product for the customer. Customers will be much more satisfied if they received informed advice from an advisor, and this is particularly important in retail for technical purchases such as computers, mobile phones, washing machines and vacuum cleaners where the average customer knows what they need it for but not what specification.

• Up-Selling - Training staff on the differences between product can also achieve best possible sales for the client and store and sell top of the range products instead of entry range products. This helps the sales person to sell up the range.

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This entry was posted on Tuesday, November 20th, 2007 at 1:51 pm and is filed under Retail, Training, Field Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.