Merchandising Retail Products
November 15th, 2007 by Angela BrayMerchandising acts as a silent sales man. So if there are no sales staff around, the merchandise explains about the features and benefits of the product.
Retail merchandising staff make sure that the products looks clean, it is in the right place and the correct sales tickets are on the correct products.
They may also put out promotional material such as leaflets, stands and shelf wobblers to draw attention.
February 22nd, 2008 at 3:18 am
Totally agree. Even more, I think material such as leaflets sometimes can replace better sales stuff. Leaflets make customers be proactive and this is crucial. They see the leaflet or the banner and then they get interested about the features and benefits of the product. This process is always better than the customer’s passive attitude.